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The "Women Ride!" campaign was launched to increase female attendance by creating an enhanced experience for women at
the show series. These special features included:
- Ladies Night Out and Two-for-One discount ticket programs
- A Women Ride! information and networking kiosk in the Welcome Center
- A designated Women's Area hosted by the Women's Motorcyclist Foundation
- Women and new-rider oriented seminar segments at The Hub stage
- An informational motorcycling brochure for women
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| Women riders enjoying the Women Ride! Kiosk |
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| Click to view the Women's Motorcycling Brochure |
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